{"id":1144,"date":"2024-09-12T09:14:13","date_gmt":"2024-09-12T09:14:13","guid":{"rendered":"https:\/\/www.agencepremiere.com\/fr\/?p=1144"},"modified":"2024-09-12T09:14:13","modified_gmt":"2024-09-12T09:14:13","slug":"premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives","status":"publish","type":"post","link":"https:\/\/www.agencepremiere.com\/fr\/premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives\/","title":{"rendered":"Premi\u00e8re obtient la premi\u00e8re \u00e9toile du label \u00ab\u00a0RSE Agences Actives\u00a0\u00bb"},"content":{"rendered":"<p><strong>Premi\u00e8re, agence conseil en influence et m\u00e9dia, est fi\u00e8re d\u2019annoncer l\u2019obtention du label \u201cRSE Agences Actives\u201d. Cr\u00e9\u00e9 par l&rsquo;Association des Agences-Conseils en Communication (AACC) et certifi\u00e9e AFNOR, cette certification d\u00e9montre l\u2019engagement de Premi\u00e8re depuis plusieurs ann\u00e9es en termes de responsabilit\u00e9 sociale et environnementale. Elle devient ainsi la premi\u00e8re agence de communication sp\u00e9cialis\u00e9e en architecture et en immobilier \u00e0 \u00eatre labellis\u00e9e \u201cRSE Agences Actives\u201d. <\/strong><\/p>\n<p>Fond\u00e9 sur la norme internationale ISO 26000, le label \u201cRSE Agences Actives\u201d est une certification d\u00e9di\u00e9e aux agences-conseils en communication permettant de mesurer les engagements RSE selon quatre crit\u00e8res : vision et gouvernance, r\u00e9alisation des prestations, ressources humaines et aspects sociaux, impact environnemental. En s\u2019appuyant sur des preuves concr\u00e8tes, le label poss\u00e8de trois niveaux : 1 \u00e9toile &#8211; niveau engag\u00e9, 2 \u00e9toiles &#8211; niveau confirm\u00e9 et 3 \u00e9toiles &#8211; niveau expert. Pour l\u2019agence Premi\u00e8re, l\u2019obtention de cette premi\u00e8re \u00e9toile d\u00e9montre une prise de conscience collective de la part de l\u2019ensemble des salari\u00e9s.<\/p>\n<p>Couvrant un march\u00e9 bien sp\u00e9cifique, Premi\u00e8re ressent l\u2019envie de s\u2019investir afin de proposer \u00e0 l\u2019ensemble de ses clients et partenaires une communication responsable et \u00e9thique.<\/p>\n<p>Premi\u00e8re s\u2019engage ainsi dans diverses initiatives telles que\u00a0:<\/p>\n<ul>\n<li><strong>Le management horizontal\u00a0<\/strong>;<\/li>\n<li><strong>La r\u00e9duction des impacts environnementaux<\/strong> ;<\/li>\n<li><strong>Un accompagnement de ses clients\u00a0<\/strong>;<\/li>\n<li><strong>Des actions de volontariat <\/strong>(collectes alimentaire, r\u00e9colte des d\u00e9chets, immersion chez Caf\u00e9 Joyeux, participation \u00e0 des ateliers de biodiversit\u00e9s\u2026)\u00a0;<\/li>\n<li><strong>La participation a\u0300 des programmes de mentorat pour les jeunes,<\/strong> dans le cadre du programme \u00e9ducatif Urban Plan\u00a0d\u00e9ploy\u00e9 par Urban Land Institute en lien avec la ville d\u00e9carbon\u00e9e de demain, aussi bien logistiquement que financi\u00e8rement\u00a0;<\/li>\n<li><strong>Le m\u00e9c\u00e9nat de projets \u00e0 impact positif<\/strong> en signant des chartes \u00e9thiques comme la Charte Impact SEGRO France visant \u00e0 lutter contre la discrimination et \u00e0 collaborer au sein de programmes d\u2019inclusion sociale au niveau local.<\/li>\n<\/ul>\n<blockquote><p>Obtenir cette labellisation est une grande fiert\u00e9 pour l\u2019agence Premi\u00e8re. Ce label vient r\u00e9compenser un engagement collectif d\u2019une \u00e9quipe profond\u00e9ment investie et refl\u00e8te les valeurs de l\u2019agence depuis sa cr\u00e9ation : respect, engagement et bienveillance. Chaque membre de l\u2019\u00e9quipe, en agissant avec int\u00e9grit\u00e9 et transparence, contribue \u00e0 un impact positif. Notre charte \u00e9thique guide chacune de nos actions, et nous nous engageons \u00e0 promouvoir une culture de responsabilit\u00e9 qui inspire \u00e0 la fois nos collaborateurs, clients et partenaires, d\u00e9clare<strong> Laure Tubiana, Fondatrice et Directrice de Premi\u00e8re.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premi\u00e8re, agence conseil en influence et m\u00e9dia, est fi\u00e8re d\u2019annoncer l\u2019obtention du label \u201cRSE Agences Actives\u201d. Cr\u00e9\u00e9 par l&rsquo;Association des Agences-Conseils en Communication (AACC) et certifi\u00e9e AFNOR, cette certification d\u00e9montre l\u2019engagement de Premi\u00e8re depuis plusieurs ann\u00e9es en termes de responsabilit\u00e9 sociale et environnementale. Elle devient ainsi la premi\u00e8re agence de communication sp\u00e9cialis\u00e9e en architecture et [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premi\u00e8re obtient la premi\u00e8re \u00e9toile du label &quot;RSE Agences Actives&quot; - Agence Premi\u00e8re<\/title>\n<meta name=\"description\" content=\"Premi\u00e8re, agence conseil en influence et m\u00e9dia, est fi\u00e8re d\u2019annoncer l\u2019obtention du label \u201cRSE Agences Actives\u201d. Cr\u00e9\u00e9 par l&#039;Association des Agences-Conseils en Communication (AACC) et certifi\u00e9e AFNOR, cette certification d\u00e9montre l\u2019engagement de Premi\u00e8re depuis plusieurs ann\u00e9es en termes de responsabilit\u00e9 sociale et environnementale. Elle devient ainsi la premi\u00e8re agence de communication sp\u00e9cialis\u00e9e en architecture et en immobilier \u00e0 \u00eatre labellis\u00e9e \u201cRSE Agences Actives\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agencepremiere.com\/fr\/premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premi\u00e8re obtient la premi\u00e8re \u00e9toile du label &quot;RSE Agences Actives&quot; - Agence Premi\u00e8re\" \/>\n<meta property=\"og:description\" content=\"Premi\u00e8re, agence conseil en influence et m\u00e9dia, est fi\u00e8re d\u2019annoncer l\u2019obtention du label \u201cRSE Agences Actives\u201d. Cr\u00e9\u00e9 par l&#039;Association des Agences-Conseils en Communication (AACC) et certifi\u00e9e AFNOR, cette certification d\u00e9montre l\u2019engagement de Premi\u00e8re depuis plusieurs ann\u00e9es en termes de responsabilit\u00e9 sociale et environnementale. Elle devient ainsi la premi\u00e8re agence de communication sp\u00e9cialis\u00e9e en architecture et en immobilier \u00e0 \u00eatre labellis\u00e9e \u201cRSE Agences Actives\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agencepremiere.com\/fr\/premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives\/\" \/>\n<meta property=\"og:site_name\" content=\"Agence Premi\u00e8re\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-12T09:14:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agencepremiere.com\/wp-content\/uploads\/2024\/09\/Illustration-CP-Label-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.agencepremiere.com\/fr\/premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives\/\",\"url\":\"https:\/\/www.agencepremiere.com\/fr\/premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives\/\",\"name\":\"Premi\u00e8re obtient la premi\u00e8re \u00e9toile du label \\\"RSE Agences Actives\\\" - Agence Premi\u00e8re\",\"isPartOf\":{\"@id\":\"https:\/\/www.agencepremiere.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.agencepremiere.com\/fr\/premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.agencepremiere.com\/fr\/premiere-obtient-la-premiere-etoile-du-label-rse-agences-actives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.agencepremiere.com\/wp-content\/uploads\/2024\/09\/Illustration-CP-Label-1.jpg\",\"datePublished\":\"2024-09-12T09:14:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.agencepremiere.com\/fr\/#\/schema\/person\/9ae5c6a6fc81269bb97a26b32026c709\"},\"description\":\"Premi\u00e8re, agence conseil en influence et m\u00e9dia, est fi\u00e8re d\u2019annoncer l\u2019obtention du label \u201cRSE Agences Actives\u201d. 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