Branding strategy

To generate more drive and start a new business chapter, the company was rebranded from the name and logo up to all everyday tools.

 

Project 2017-2018

Branding strategy

Client

Etyo

Competencies

  • Greetings card
  • Advice & branding strategy
  • Naming & branding
  • House style artwork
  • Design & production of print and digital tools
  • Reveal event
  • Strategy & community management support
Supporting a full rebranding project – from the original name search through to the revelation to clients and stakeholders – is a truly stimulating creative adventure.

Laure TUBIANA

Naming, branding & house-style artwork

Creation of the new brand identity: introduce dynamism and lightness to what is a simple name; create an airy graphic representation of the name. To support the renewal and acceptance of the new brand, a corporate house style and colour charter were produced with uses, fonts, colours and applications (paper or digital).

Design & creation of the brochure & website

Contemporary, responsive and in motion, the new identity is adapted to the site in a consistent coordinated, elegant and effortless fashion. The brochure presents another side of the brand, by showcasing very dynamic codes.

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Reveal event of the new brand

The rebrand launch took place at an evening event attended by clients, stakeholders and business partners. In a summer setting on an outdoor terrace on the banks of the Seine, there was a straightforward yet chic presentation.

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