Marketing launch – Allure

The name was chosen to reflect the building’s impressive architecture. The challenge was to forge a strong identity using delicate graphics. The result can be seen in the elegant yet dynamic logo, used as the basis for all marketing tools.

Project 2016

Allure - Levallois-Perret




  • Letting marketing strategy and support
  • Naming & branding
  • Design & production of print and digital tools
  • Finishing of the marketing suite
  • Inauguration evening
We decided to create a strong identity, with sharp lines and three colours to add light and movement


Naming & logo design

Using clean lines and sharp angles, we sought to give the building an identity that was strong yet ethereal, playing with a very geometric construction and an optical effect of voids and solids to create relief.

Design & creation of the brochure & website

Elegant and minimalist, the brochure’s 28 pages on fine paper and in metallic Pantones are in harmony with the refined perspectives. The site showcases the main features of the building and can be consulted on a variety of screen sizes and digital supports.

Conception & staging of the inauguration

Première identified a theme and entertainment relating to the building’s identity. This included creating a new cocktail, the Allure, coordinating the event with stakeholders, staging the marketing suite and identifying accessories to support the marketing

Social - Contact
©agencepremiere 2021
Scroll to top