To support the marketing of its assets, Foncière Habitat produces presentation brochures and organizes events for the laying of the first stone. The residential section even produces a welcome booklet presented when people move in.
Project since 2016
Corporate & products
- Conception & production of marketing tools for the housing market
- Laying the first stone
- Greetings card
Organizing events like the ’laying of the first stone’ for residential properties implies being very close to elected representatives. The events themselves create a time for sharing.
Residential communication – Collection
To inform future residents about Foncière Habitat’s assets, Première designed and produced marketing brochures about the assets. All the projects were structured around the idea of a collection, which enabled us to focus on the identity and know-how of Foncière Habitat.
Production & follow up of perspectives
To showcase the project, we closely monitored and provided input for the creation of interior perspectives: choosing views, furniture, colours and so on.
Laying the first stone
To support the official launch of the project, we organized events around the laying of the first stone: invitations, search for themes, choice of suppliers and the running of the events, that were attended by local elected officials.